7/14/21
When talking to professionals about the importance of cross-servicing, you are likely greeted with a series of reasons why it can’t get done: “I don’t have enough time.” “I’m too busy.” “I didn’t get my degree to sell.” “The client is happy.” “I don’t know how to have that conversation.” And so many more. All fair responses, too, but those self-limiting beliefs prevent your practitioners from seeing cross-servicing as a way to fulfill their passion for the work they do.
Having loyal and engaged clients allows practitioners to practice what they love. And, it’s Not About Selling.